02 Front Tooth Festival
03 Venus Revival
04 Spur
05 STRIKE Magazine GNV
06 Young Musicians Unite
07 Dinner + No Show
08 Autism World 09 Playground
Spur ignites dialogue within the creative community, shedding light on passion exploitation and advocating for transparent working conditions.
Crafting Spur's visual identity is pivotal in expressing its essence as a brand forged by creatives, for creatives.
With a presence across physical and digital realms, and in partnership with “We're Not Really Strangers”, Spur embodies its values and aspirations, fostering creativity and connection.
Scope:
Art direction, Illustration, Research, Copywriting, Brand Identity + Brand Expansion, Social Media Design, Merchandise Design, Packaging + Game Design
[1] Handdrawn type logo: playful, colorful brand identity to appeal to creatives within the industry and foster a sense of belonging.
[2] SPUR x WNRS Expansion Pack Collaboration: Packaging Design
Partnering with ‘We're Not Really Strangers,' a purpose-driven card game and movement dedicated to fostering meaningful connections, felt like a natural progression for both brands.
By integrating Spur’s branding into the familiar format with We’re Not Really Strangers branding, we developed the Workplace Advocacy & Transparency Expansion Pack, empowering individuals to navigate workplace dynamics with clarity and insight.
[3] Social Media Mockups
Developing an online hub for creatives to sustain the conversation was imperative. Our social media channels offer a versatile visual aesthetic, showcasing various facets of the dialogue. Whether featuring quotes from industry creatives or sharing research on passion exploitation, Spur's online presence serves as a catalyst for ongoing discourse.
[4] Merchandise Design
Spur recognizes the importance of tangible prompts for in-person dialogue. Through the creation of visually striking stickers, t-shirts, and tote bags, the brand encourages meaningful conversations wherever we go.